BCLM Win “Being Social” category at Digital Culture Awards

Black Country Living Museum has been awarded in the “Being Social” category at Arts Council England and the Digital Culture Network’s Digital Culture awards this week. The award recognises the Museum’s work on TikTok, praising their success in increasing awareness and engagement with new audiences.

This category at the awards was judged by Adam Kozary, Head of Digital at the Audience Agency, who said:

“The Black Country Living Museum should be celebrated for sheer global impact, ruthlessly exploiting their niche and showing the rest of the sector how to engage with TikTok. They – and their fellow shortlistees – hold that rare combination of a deep understanding of what their organisation is for, the creative mind to spark ideas and the technical skills to make it happen.

Tiina Hill, senior manager of Digital Culture Network, said:

We received hundreds of submissions and thousands of votes in this year’s Digital Culture Awards, demonstrating the need to acknowledge and celebrate the creativity of our sector. Arts and cultural organisations across the country have innovated how they connect and engage audiences in-person and online, whilst also embracing digital to adapt their ways of working and find new ways of generating income.

The Audiences and Comms team would like to once again extend a huge thank you to everyone that has been involved with the Museum’s work on TikTok and other social media channels so far. After a brief hiatus, the team is excited to relaunch the TikTok channel this February to continue increasing awareness of the Museum and engaging with new audiences once again.