Partner Discounts
We work with a variety of partners on discounted or free entry.
Some of our discounts cannot be redeemed online - read on to find out more.
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![Red Bus Toll House]()
Our best offer - UnChained Annual Pass
When you purchase a full-priced general admission ticket, you’ll unlock unlimited daytime visits for an entire year!*
Your entrance ticket automatically transforms into our UnChained Annual Pass, granting you the freedom to return as many times as you like for 12 months. Endless adventures for a year!
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Armed Forces
Valid on:
General admission day ticket only, not valid for use on special events.
Offer:
25% discount for both serving personnel and veterans – please bring identification.
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Copthorne Merry Hill
Valid on:
General admission day ticket only, not valid for use on special events.
Offer:
This offer gives 25% off daytime entry to Black Country Living Museum to guests of Copthorne Hotel Merry Hill.
A valid booking confirmation with Copthorne Merry Hill that covers your planned date to visit Black Country Living Museum must be shown in order to claim this offer. -
Blue Light Card Discount
Valid on:
General admission day ticket only, not valid for use on special events.
Offer:
Blue Light Card holders can get 10% off their tickets when using the Blue Light Card app. Tickets must be booked in advance via the app. Please bring your Blue Light Card with you for confirmation.
Your tickets will come with our UnChained Annual Pass, giving you 12 months of free daytime returns.
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Blue Peter badge
Valid on:
General admission day ticket only, not valid for use on special events.
Offer:
Each child who has a Blue Peter badge can visit for free when accompanied by a full paying adult. Please ensure you bring your ID card along with your badge.
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Members of the British Motorcycle Charitable Trust
Valid on:
General admission day ticket only, not valid for use on special events.
Offer:
50% discount for members – please bring identification.
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Members of the Heritage Railway Association
Valid on:
General admission day ticket only, not valid for use on special events.
Offer:
50% discount for members – please bring identification.
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National Express* bus travellers
Valid on:
General admission day ticket only, not valid for use on special events.
Offer:
25% off for ticket holders, please bring bus ticket from the day of your visit on arrival.
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National Museum Directors’ Council
Valid on:
General admission day ticket only, not valid for use on special events.
Offer:
Bring staff identification from partner organisation to receive free entry.
- See NMDC members.
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National Rail - get 1/3 off your tickets
Valid on:
General admission day ticket only, not valid for use on special events. Not available on Bank Holidays.
Offer:
If you’ve travelled to the Museum by train, you can get 1/3 off your tickets.
You will need to bring the original email (not a screenshot) and follow the link to redeem with with our admission team once you arrive.
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Tesco Clubcard Points
Use your Tesco Clubcard vouchers to enjoy a day out in the past with us!
You can book your Tesco Clubcard tickets online.
Please note that tickets purchased using Tesco Clubcard vouchers are not eligible for the UnChained Annual Pass.
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Please note
- The Museum reserves the right to update this list at any time. For a full, up-to-date list of partners the Museum works with, please visit our website.
- The Museum reserves the right to refuse entry or cancel a booking in the event of a change to the partner or if the visitor is unable to present the correct proof of purchase.
- Visitors should make themselves aware of any third party T&Cs when using a discounted or partnership offer.
- The Museum cannot be responsible for any failure or changes made by a third party to the offer, booking process or T&Cs.