BCLM: Forging Ahead
Taking our story into the 1940s, 50s and 60s
real things, real people, real stories
BCLM: Forging Ahead will include new learning spaces and a brand new visitor welcome centre, taking our story up to the closure of the Baggeridge Coal Mine in 1968 which brought about the end of a unique era for the Black Country.
This exciting project will use real things, real people and real stories to engage and inspire visitors, of all ages, to learn about the Black Country’s heritage, its impact on the world and its relevance today.

Our plans
Our vision to create a world class heritage attraction in the heart of the Black Country.


The story so far
The identity of the Black Country is based on the former richness of its coal measures, of its iron working and the impact that these and related industries had on the landscape and the people that lived in it.
It is a powerful story – distinctive because of the scale, drama, intensity and multiplicity of the industrial might that was unleashed. Arguably this is the place where the impact of the Industrial Revolution was greatest.
Today, the Black Country is described as the Boroughs of Dudley, Sandwell, Walsall and the City of Wolverhampton, recognised as a distinctive region by the Ordnance Survey in 2009 and home to 1.2 million people. While modern day high-technology has replaced heavy industry, manufacturing still remains a vital and central part of the Black Country economy and community.
Our Museum
With extraordinary Designated collections, the Museum is a unique, 26-acre real-life setting for telling stories. Open-air museums like ours don’t create galleries and exhibition halls with cases and labels; they build landscapes, workshops, alleyways, backyards and streets, where things happen.
Visitors are welcomed and immersed in an environment where they can see, smell, hear, touch and taste history; living interpretation and working demonstrations enable people of all ages and backgrounds to truly understand how the Black Country played a central and formative role in the creation of the connected, industrialised world we recognise today.
Following our 40th anniversary in 2018, this endorsement of our BCLM: Forging Ahead project by the National Lottery Heritage Fund, means that we are now able to complete the Museum’s story and enable a greater number and a wider variety of people to understand the true significance of the Black Country.
get involved
We are looking for your help to complete the Museum’s story. Whether it be through volunteering, donating an object or sharing your stories.
We are looking for memories between 1940s-60s for the following buildings:
- West Bromwich Gas Showroom, High Street, West Bromwich
- Stanton’s Music Shop, Hall Street, Dudley
- West Bromwich Building Society Branch, Cape Hill, Smethwick, 1957
- Marsh & Baxter’s Butchers’ Shop, Brierley Hill
- Elephant & Castle Pub, Wolverhampton
- E. Minett Ladies Clothes Shop, Walsall Road, Wednesbury
- The Infant Welfare Centre, Lea Road, Wolverhampton
- J H Lavender & Co., Hall Green, West Bromwich
- Stourbridge Rd Co-op, Halesowen
- Cast Iron Houses, Dudley
- Dudley Weighbridge Office, Dudley
These buildings have so many stories to tell, so if you or anyone you know remembers them during this period, please get in touch via 0121 557 9643, or email us: [email protected].
Since we opened in 1978, we have collected over 80,000 items, ranging from the 1850s to the 1940s.
As we embark on our major development project BCLM: Forging Ahead, we’re now looking to collect items up to the 1960s. We’re particularly interested in items which:
- Have a strong connection with the Black Country
- Are underrepresented in other local museums
- Fill a gap in our existing collections
If you think you have an item dating from the 1940s-60s that might be suitable to our new development, first of all, please read the collecting guidelines and, if you feel it meets the criteria, get in touch to arrange an appointment with us – details below.
To arrange an appointment please telephone Collections on 0121 557 9643 or email [email protected].
We are proud to be an independent, educational charity. However, this means that we have to raise nearly all of our funding requirements through admission fees, our shops and cafes and generous donations from our visitors and supporters.
To allow us to continue to preserve Black Country history and bring it to life for generations to come, we need your support. If you would like to donate to the Museum, please click here.
Do you have a passion for the Black Country? We’re looking for friendly folk to join our team.
We offer training, ongoing support and the opportunity to experience time in one of the premier museums in the country.
Latest on forging ahead

The Elephant we’ll never forget – Can you help?
Black Country Living Museum is calling out for donations of furnishings and objects to set dress the recreation of a once-treasured pub – The Elephant

Toys and memories from the past – Black Country Living Museum seeks stories from the 1960s for their new Post Office
As part of Black Country Living Museum’s brand new Forging Ahead development, the Museum is recreating Spring Hill Post Office, which originally stood on the

Museum seeking life stories and experiences of Black Country foundry workers in the 1950s & 60s.
BCLM seeking memories and life stories of Black Country foundry workers in the 1950s and 60s

Seeking memories of Marsh & Baxter Pork Butchers
Black Country Living Museum is recreating Brierley Hill’s Marsh & Baxter pork butchers’ shop in their brand new 1940s-60s high street. On Saturday 11th September

Forging Ahead: New Book by Simon Briercliffe
Forging Ahead: New Book Celebrating the Post-War Years of Prosperity in the Black Country In the wake of World War Two, a unique social, economic,