Partner Discounts

We work with a variety of partners on discounted or free entry. If you plan to use a partner discount for entry, please note you cannot pre-book this online – simply redeem on the door. 

Please note that when you purchase tickets using partnership deals or discounts, you will not get an UnChained Annual Pass.

  1.

    Our best offer - UnChained Annual Pass

    When you purchase a full-priced general admission ticket, you’ll unlock unlimited daytime visits for an entire year!* 

    Your entrance ticket automatically transforms into our UnChained Annual Pass, granting you the freedom to return as many times as you like for 12 months. Endless adventures for a year!

    Find out more about the UnChained Annual Pass

  1. Armed Forces

    Valid on:

    General admission day ticket only, not valid for use on special events.

    Offer:

    25% discount for both serving personnel and veterans – please bring identification.

  2. Copthorne Merry Hill

    Valid on:

    General admission day ticket only, not valid for use on special events.

    Offer:

    This offer gives 25% off daytime entry to Black Country Living Museum to guests of Copthorne Hotel Merry Hill. 
    A valid booking confirmation with Copthorne Merry Hill that covers your planned date to visit Black Country Living Museum must be shown in order to claim this offer.

  3. Blue Light Card

    We're currently working on a brand new offer for Blue Light Card holders, which will be coming soon. 

  4. Blue Peter badge

    Valid on:

    General admission day ticket only, not valid for use on special events.

    Offer:

    Each child who has a Blue Peter badge can visit for free when accompanied by a full paying adult. Please ensure you bring your ID card along with your badge.  

  5. Members of the British Motorcycle Charitable Trust

    Valid on:

    General admission day ticket only, not valid for use on special events.

    Offer:

    50% discount for members – please bring identification.

  6. Members of the Heritage Railway Association

    Valid on:

    General admission day ticket only, not valid for use on special events.

    Offer:

    50% discount for members – please bring identification.

  7. National Express* bus travellers

    Valid on:

    General admission day ticket only, not valid for use on special events.

    Offer:

    25% off for ticket holders, please bring bus ticket from the day of your visit on arrival.

  8. National Museum Directors’ Council

    Valid on:

    General admission day ticket only, not valid for use on special events.

    Offer:

    Bring staff identification from partner organisation to receive free entry.

  9. National Rail - get 1/3 off your tickets

    Valid on:

    General admission day ticket only, not valid for use on special events. Not available on Bank Holidays.

    Offer:

    If you’ve travelled to the Museum by train, you can get one free admission with the purchase of another ticket at equal or higher value.

    A printed paper voucher is required.

  10. Tesco Clubcard Points

    Use your Tesco Clubcard vouchers to enjoy a day out in the past with us! 

    You will soon be able to book your tickets using Tesco Clubcard via our website. Check back soon for updates. 

    Tickets purchased using Tesco Clubcard vouchers are not eligible for the UnChained Annual Pass.

  1. Please note

    • The Museum reserves the right to update this list at any time. For a full, up-to-date list of partners the Museum works with, please visit our website.
    • The Museum reserves the right to refuse entry or cancel a booking in the event of a change to the partner or if the visitor is unable to present the correct proof of purchase.
    • Visitors should make themselves aware of any third party T&Cs when using a discounted or partnership offer.
    • The Museum cannot be responsible for any failure or changes made by a third party to the offer, booking process or T&Cs.